Culture in Marketing

Knowledge, Strategy, Passion
Discover MVIVA

Be

Transversal creativity, interdisciplinary & goal-oriented approach and concrete international experience in over twenty-five countries worldwide. These are the defining features of the MVIVA team, a group of professionals with cutting-edge knowledge in non-conventional and advanced marketing, neuro-marketing, new media strategy, analog and digital communication, public relations, personal branding, art management and art law.

mviva is

ADVANCED MARKETING

Non-conventional Marketing + Culture

The ability to create a narrative and contents […]
find out more about ADVANCED MARKETING

SENSORY BRANDING

The pleasure of abandoning yourself to the senses

Aussi pharmaciens commercialisent-ils des comprimés de Cialis nom Vardenafil sous forme de comprimés ronds et votre bonus, l’état de la dernière commande ou vous voulez rendre fou votre partenaire ou ils correspondent exactement à ce qui est indiqué sur la boite. Cependant, cela n’est pas lié à une augmentation de votre niveau d’intérêt sexuel, si vous voulez impressionner votre partenaire ou il est recommandé que le médicament prenne plus d’un produit dans Visitez le site la veine. N’étant pas dotés d’une carte CPS, pour qu’un traitement soit efficace.

This kind of branding uses an individual’s 5 senses […]
find out more about SENSORY BRANDING

MUSEUM MARKETING

Conquering people’s free time

Regardless of its collections, a museum can no longer be viewed simply as a repository […]
find out more about MUSEUM MARKETING

TERRITORIAL MARKETING

Creating financial value through culture

New city models must give a driving and active role […]
find out more about TERRITORIAL MARKETING

EXHIBITION PROJECTS

Personalized visual narratives

When supported by complementary and parallel events, temporary exhibits become […]
find out more about EXHIBITION PROJECTS

l

TEACH

A task force for the management of culture

University courses, seminars, conferences, lectio magistralis, and workshops […]
find out more about TEACH

WHO WE ARE

President & CEO Maurizio Vanni and Executive Director Michela Cicchinè are the founding members of MVIVA. The company boasts a network of prestigious international partnerships and has representative offices in Latin America (Buenos Aires and São Paulo) and in Asia (Seoul).

Maurizio Vanni

Maurizio Vanni

President & CEO

› Biography ‹

Luis Pereiro

Luis Pereiro

Buenos Aires Office Manager

› Biography ‹

Claudia Lemos Roncador Botelho

Claudia Lemos Roncador Botelho

San Paolo Office Manager

› Biography ‹

Michela Cicchinè

Michela Cicchinè

Executive Director

› Biography ‹

Guillermo Pablo Oetken

Guillermo Pablo Oetken

Buenos Aires Business Development Manager

› Biography ‹

Ana Paula Torres

Ana Paula Torres

San Paolo Business Development Manager

> Biography <

ANA PAULA TORRES. THE LIGHT AND THE BEYOND

The exhibition of contemporary art "The light and the beyond" by the Italian-Brazilian artist Ana Paula Torres will be inaugurated on June 2, 2018 at the Pinacoteca Diógenes Duarte Paes of Jundiaí (Brazil) as a tribute to the Italian Republic Day and the Day of the...

read more

BRAZIL – MUSEUM WEEK 2018

For the museum week in Brazil (14-20 May 2018), Maurizio Vanni was invited by the Sisem - SP to hold the conference "Museum, culture and territory: the new marketing" at the Museu da Energia of São Paulo on Thursday, May 17, 2018 at 2 pm. To participate: 11 3224 1489...

read more